Marketing consulting for B2B companies
Your marketing doesn’t need another strategy deck. It needs someone who gets it moving. I bring more than ten years of marketing experience. One day, one project or one senior head at the table: you pick how much I carry.
Book a call →Sound familiar? Then I can help.
- Nobody owns marketing.
The CEO does it on Sunday evenings. Sales waits for leads.
My first move: I set the direction and get one channel running before we talk about the second.
- Every pitch sounds different.
Three people, three stories. Buyers notice and decide on price.
My first move: In one day we fix who you serve and why you win.
- Your pipeline is running dry.
The quarter is slipping and the calendar is empty.
My first move: I build demand that reaches sales. Measured in meetings and opportunities.
- You spend and can’t say what it brings.
Ads, trade fairs, tools. Nobody can tell which of it drives revenue.
My first move: We pick four to six numbers that show you every month what works.
- AI search doesn’t know you.
Buyers ask ChatGPT for vendors. Your company isn’t in the answer.
My first move: I make your content worth citing, for Google and for AI assistants.
- You’re entering a new market.
New buyers, new channels, no plan yet.
My first move: You get a go-to-market plan your team can run from Monday.
Three ways to work together
Momentum Workshop
When clarity has to come first
from CHF4,200
- Positioning: who you serve and why you win
- Your ideal customer and the one channel that moves first
- A 90-day plan your team runs on Monday
Momentum Project
When one thing has to be built
from CHF7,800
- One campaign, one channel or one launch
- Built and run with your team
- Handed over once it works without me
Momentum Advisory
When a senior head is missing at the table
from CHF3,500a month
- Sparring for the CEO
- Hands on the team when it counts
- Marketing leadership without the hire
Guide prices. Depending on scope and effort the price can be higher. It is fixed before we start.
Need marketing leadership part-time instead? Fractional CMO →
Why work with me
- I’ve been head of marketing myself.Budget rounds, sales pressure, quarterly numbers. I know them from carrying the responsibility.
- I build it with you.You don’t get a strategy deck for the drawer. I work with your team until it runs.
- I know both sides of the table.I turned marketing and sales into one team. I know what sales needs from marketing, and when.
- I’m building a company right now.As CEO of TEISENDA I know what every franc of marketing budget feels like.
I don’t build anything your team can’t run without me.
Results from my previous roles. I don’t attach them to company names.
What came out of it
- Under 10 % → over 50 %share of pipeline created by marketing, within two years
- +83 %pipeline in my regions, in one year
- More than 3×organic traffic after a new website and funnel
- 100+media placements in Switzerland in a single year
Where I learned it
- 2017 to 2020Link11PR and field marketing in three countries. Where I learned to turn attention into meetings.
- 2020 to 2022BeekeeperField marketing DACH and enterprise EMEA. Big accounts, long buying cycles.
- 2022 to 2026sminoHead of Marketing. Rebuilt positioning, website, funnel and pipeline.
- Since 2026Pohle AdvisoryAdvised more than ten companies, with strong results.
- TodayTEISENDACEO and co-founder of an AI-native marketing operating system.
How we start
- 30 minFirst callYou describe the situation. I tell you whether a workshop, a project or advisory fits.
- A few daysOutside viewI go through your website, numbers and pipeline. You get the three things I’d tackle first.
- One pageOfferScope, dates, price. On a single page, no small print.
- Two weeks laterKick-offWorkshop day or project start. Your team is in from day one.
Frequently asked questions
What does B2B marketing consulting cost?
Workshop from CHF 4,200, project from CHF 7,800, advisory from CHF 3,500 a month. Same amounts in EUR for Germany and Austria. Guide prices; the final price is fixed before we start.
Is positioning part of it?
It’s the core of the workshop. Most marketing problems are positioning problems in disguise.
Are you an agency?
No. I work with your team and build the know-how inside your company. It stays there when I leave.
How fast can we start?
Workshops and projects usually start two weeks after the first call. The exact date goes into the offer.
Where do you work?
Based in Zurich. Workshops on site, projects and advisory on site or remote across Germany, Switzerland and Austria.
Go deeper in the Marketing Guide
Campaign examples by city
What a campaign could look like in Basel, Berlin, Munich, Zurich.
Let’s find out in 30 minutes what moves first.
No pitch deck. You describe where you stand. I tell you straight which way fits.
Or write directly to thomas@thomas-pohle.com