I’m Thomas Pohle. I get B2B marketing moving.

B2B marketing advisor in Zurich. CEO and co-founder of TEISENDA. I’ve spent more than ten years building marketing from the inside, at Link11, Beekeeper and smino. Today TEISENDA gets most of my time. A few advisory clients get the rest.

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Thomas Pohle sitting on a stool, leaning forward with a smile

From Lübeck to Zurich, by way of London.

I grew up in Lübeck, in the north of Germany. I studied communication science and private law in Greifswald. Then London: a master’s in public relations and corporate communications at Kingston University. I’ve been a member of the Chartered Institute of Public Relations (CIPR) since 2017.

London took me to Frankfurt. As global PR and corporate communications manager at the IT security company Link11, I ran PR and field marketing in Germany, the UK and Sweden. I got the company onto national TV in ZDF heute journal and gave a keynote at CeBIT in 2018.

In early 2020 I moved to Zurich. At Beekeeper I ran marketing for DACH and the large enterprise segment in EMEA. In 2022 I joined smino as head of marketing. I led a team of four and made marketing and sales one team.

In 2026 I wanted a bigger challenge. Share what I know with more companies. Bring a product to market that changes how marketing works. So I founded Pohle Advisory and, with Emma Woelk, TEISENDA.

On stage: keynote at CeBIT 2018 for Link11, talks and panels at smino’s Fuckup Night and afterwork events in Zurich and Hamburg.

Thomas Pohle on stage at smino's Fuckup Night in 2025, microphone in hand
Thomas Pohle running along a lake
Thomas Pohle on a boat in front of a city skyline
Thomas Pohle in the Swiss Alps in winter
Thomas Pohle speaking at a smino afterwork event in Hamburg
Thomas Pohle in front of the Matterhorn
Thomas Pohle laughing with guests at a smino event in Hamburg
Thomas Pohle talking to the audience at smino's Fuckup Night
Thomas Pohle at the Grand Canyon
Thomas Pohle on a terrace by the sea in the evening
Thomas Pohle on a boat in front of a Ferris wheel
Thomas Pohle smiling, arms crossed
Thomas Pohle at a shrine gate in Japan
Thomas Pohle interviewing a guest on stage in Hamburg

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Where I’ve worked.

  1. Since 2026Zurich

    CEO and co-founder, TEISENDA

    Building the AI-native marketing operating system for SMBs, together with Emma Woelk.

  2. Since 2026Zurich

    Founder, Pohle Advisory GmbH

    B2B marketing advisory for a few founders and CEOs: workshops, projects and monthly advisory.

  3. 2022 to 2026Zurich

    Head of Marketing, smino

    Led a team of four, brought marketing and sales together as one team and rebuilt website, funnel and CRM.

  4. 2020 to 2022Zurich

    Marketing Manager DACH, Beekeeper

    Field marketing for DACH and the large enterprise segment in EMEA, with full ownership of events and PR.

  5. 2017 to 2020Frankfurt

    Global PR and Corporate Communications Manager, Link11

    PR and field marketing in Germany, the UK and Sweden, with thought leadership from the company’s C-level experts.

  6. 2016 to 2017London

    MA Public Relations and Corporate Communications, Kingston University

    Member of the CIPR since 2017. Project assistant for the university’s entrepreneurship programme.

  7. 2012 to 2016Greifswald

    BA Communication Science and Private Law, University of Greifswald

    PR for the students’ union executive committee. Internship at Studio71 in Berlin, then Germany’s largest YouTube network.

What ten years in‑house delivered.

Numbers from my in-house years. No company names: the results belong to my former employers.

  • Pipeline in a region up 83 % within a year.
  • Marketing’s share of a sales pipeline grown from under 10 % to over 60 % in two years.
  • Organic traffic up more than 200 % and conversion rates doubled within weeks of a new website launch.
  • More than 100 media placements in a single country in one year.
  • A flagship event with close to 1,500 attendees.

Two things I believe.

Creativity beats best practice.

Best practice is what everyone already does. Copy it and you land where everyone else is. The ideas that move a market are the ones nobody has written a playbook for yet.

The fast eat the slow.

Size matters less every year. A small team that decides on Monday and ships on Friday beats a big one that needs three meetings to agree. Be creative and fast, and you can catch anyone.

Changing how marketing works, with TEISENDA.

TEISENDA is the AI-native marketing operating system Emma Woelk and I are building. It automates most of the work. So every company gets professional marketing, including the small ones without a marketing team. teisenda.com

TEISENDA gets most of my time. I keep the rest for a few advisory projects through Pohle Advisory. B2B founders and CEOs get everything I know, directly from me. No juniors, no hand-offs. How we’d work together

Thomas Pohle presenting TEISENDA on a stage (AI-generated image)

Away from the desk.

I live in Zurich with my wife and our son. I’ve played the piano since I was four and paid part of my way through university teaching piano and guitar.

I learned Polish for my wife. Today I speak it fluently. German is my mother tongue, English my working language. My French gets me a coffee.

I ski, hike, run and lift. I rowed for my university team and used to climb. I’ve run several half marathons since my first one in Richmond, London, in 2018.

I’m a passionate investor in real estate and stocks. Whatever time is left goes into travel and books.

Short answers.

Who is Thomas Pohle?

Thomas Pohle is a German B2B marketing advisor based in Zurich, Switzerland, and CEO and co-founder of the marketing software company TEISENDA. He has more than ten years of in-house B2B marketing experience at Link11, Beekeeper and smino, where he was head of marketing.

What does Thomas Pohle do?

He builds TEISENDA, an AI-native marketing operating system for SMBs, and advises a few B2B companies through Pohle Advisory GmbH: a one-day Momentum Workshop, Momentum Projects of four to twelve weeks and monthly Momentum Advisory.

Where is Thomas Pohle based?

In Zurich, Switzerland, since 2020. He was born and grew up in Lübeck, Germany, and lived in Greifswald, London and Frankfurt before.

Is this the Thomas Pohle who made magic props?

No. The magic craftsman Thomas Pohle from Berlin, whose work is shown on thomaspohle.com, is a different person. This Thomas Pohle works in B2B marketing and runs thomas-pohle.com.

How can I contact Thomas Pohle?

By email at thomas@thomas-pohle.com or on LinkedIn.

Your turn. Let’s talk.

Now you know who I am. Tell me who you are and what you’re working on. Half an hour is enough.

Or write directly to thomas@thomas-pohle.com