Fractional CMO for B2B companies
Marketing needs a senior head at the table. A full-time hire is too early, too slow or too expensive. I take the job part-time, with more than ten years of marketing experience: strategy, budget, team, reporting to the CEO.
Book a call →Sound familiar? Then let me take it on.
- You have no head of marketing.
Marketing is spread across three people and owned by none.
My first move: I take the lead from week one, with a budget and clear priorities.
- Your team needs leadership.
Good people, each working on something else.
My first move: We decide what matters this quarter. Everything else waits.
- You’re bridging a gap.
The hire takes months. The work can’t stop.
My first move: I keep marketing running and prepare the handover.
- Leadership asks what marketing delivers.
There are reports, but no answer.
My first move: Four to six numbers, every month in the leadership meeting.
What I take on
Fractional CMO
Marketing leadership part-time
from CHF7,500a month
- Strategy and a budget leadership stands behind
- Four to six numbers leadership looks at every month
- A team that knows what matters this quarter
- A clear profile for your first full-time hire
Guide price. How many days a month the role needs is settled up front; after that the price is fixed.
Rather start with a workshop or a project? Marketing consulting →
Why work with me
- I’ve held the role myself.As head of marketing I owned team, budget and reporting to the leadership.
- I own the numbers.You don’t get a list of recommendations to work through. I answer for the results.
- I make myself replaceable.I set up team and routines so your first full-time hire can take over on day one.
- I run a company myself.As CEO of TEISENDA I sit on the other side of the table too.
A fractional CMO carries the responsibility. Advice alone doesn’t.
Numbers from roles where I carried the responsibility. No company names, on purpose.
What came out of it
- Under 10 % → over 50 %of pipeline came from marketing after two years under my lead
- +83 %more pipeline in the regions I was responsible for, within a year
- More than 3×the organic traffic after I rebuilt website and funnel
- 100+media placements in Switzerland within one year
Where I learned it
- 2017 to 2020Link11Built markets in Germany, the UK and Sweden.
- 2020 to 2022BeekeeperEnterprise marketing for DACH and EMEA, side by side with sales.
- 2022 to 2026sminoLed marketing with my own team and budget, reporting to the leadership.
- Since 2026Pohle AdvisoryAt the side of more than ten leadership teams, with strong results.
- TodayTEISENDAAs CEO I carry growth, team and budget myself.
How we start
- 30 minFirst callWe clarify what the role has to deliver and how many days a month that takes.
- Week oneStocktakeI talk to leadership, sales and the team, and go through budget and numbers.
- Month onePlanPriorities for the quarter, the budget and the numbers for the leadership meeting.
- From month twoLeadI run marketing, report monthly and prepare the handover.
Frequently asked questions
What does a fractional CMO cost?
From CHF 7,500 a month. Same amount in EUR for Germany and Austria. Guide price; the final price is fixed before we start.
How is that different from interim management?
Interim usually means full-time for a fixed period. Fractional means part-time over a longer stretch. Need a full-time bridge? Tell me in the first call.
How is that different from your advisory?
Advisory is sparring. As fractional CMO I own the result.
How fast can you start?
Usually the following month. If it’s urgent, sooner: tell me in the first call.
Go deeper in the Marketing Guide
Let’s work out what the role needs.
30 minutes. Afterwards you know whether a fractional CMO fits and how many days a month it takes.
Or write directly to thomas@thomas-pohle.com