B2B marketing rarely fails. It just never gets going.
Nobody owns it.
The CEO does marketing on Sunday evenings. Or not at all.
Nobody knows where to start.
Ten channels, five tools, zero plan. Everything feels urgent, so nothing moves.
Sales is short on pipeline.
Good product, good team, empty calendar. The quarter is already slipping.
You don’t need another agency. You need someone who gets it moving with you.
Three ways to work together.
Entering DACH? Scaling in a market you’re already in? Starting from zero? The first question is always the same: what moves first. The format depends on how much of it you want me to carry.
Momentum Workshop
One dayPositioning, ideal customer and the one channel that moves first. You leave with a plan your team can run on Monday.
Momentum Project
Four to twelve weeksOne campaign, one channel or one launch. Set up and run with your team until it works without me.
Momentum Advisory
MonthlySparring for the CEO, hands on the team when it counts. Marketing leadership without the hire.
Prices and details for all three formats →Marketing leadership part-time: fractional CMO →
How we start.
Intro call
You tell me where it’s stuck. I tell you what I’d do first.
Analysis
I look at what you have and what’s missing. You get my honest take, in writing.
Pick the format
Workshop, project or advisory. Whatever fits, nothing more.
Go
We start. Usually within two weeks of the first call.
Everything your marketing needs. One senior marketer.
Ten years of building B2B marketing from the inside means I’ve done most of it myself. I bring that into your team: we build it together, and the knowledge stays with you when I’m gone.
- Outbound and ABM
- PR and media relations
- AEO and SEO
- Content and campaigns
- Websites and landing pages
- CRM and automation
- Go-to-market and positioning
- Marketing leadership
AI-native is my promise.
Every process I touch starts with one question: can AI do this faster, or do it for us? Research, content, outreach, reporting. If the answer is yes, we build it that way from day one. I don’t just use AI, I build with it: TEISENDA is the AI-native marketing operating system we’re building for SMBs.
That know-how comes with me. Your team keeps it.
Ten years in B2B. Now sharing what I’ve learned.
I spent more than ten years in B2B marketing, in-house at Link11, Beekeeper and smino, most recently as Head of Marketing. I’ve run marketing for eight markets, from Switzerland and Germany to the UK and the USA. Today I advise B2B companies through Pohle Advisory, and I’m CEO and co-founder of TEISENDA, where we build the first truly AI-native marketing operating system for SMBs.
Based in Zurich. Fast, direct, and allergic to slide decks that nobody runs.
The whole story
Let’s get your marketing moving.
30 minutes. You tell me where it’s stuck, I tell you what I’d do first. No pitch deck.
Or write directly to thomas@thomas-pohle.com